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Origins

Interpret is a global network of digital practitioners trained in Silicon Valley. It includes designers, AI engineers and data scientists.

It arose from a collaboration between co-founders Paul and Rick whilst designing a digital art service for a major decor brand.

They shared the same enthusiasm for the Verganti-style “Design Interpretation” of a problem space as used by brands like Apple, Alessi and Ferrari.


Not your usual innovation consultants...

We Are...

Hands-on: our global team are practicing inventors and designers with a real track record in innovation. Our team still invent, build and deliver real products.

Productive: we focus on results, not billings.

Precise: We strive to use proven methods wherever possible, shunning fads and faddish slogans of the sort that only empty your wallet.

Diverse: Our global network spans data scientists in California to widget makers in Shenzhen and artists in Spain. Besides technology and design, our members are versed in art, philosophy and a gamut of big ideas that help with creative synthesis in this AI-led era.

We Are Not...

Slide-junkies: we won’t take your hard-earned cash to bludgeon you with slides or fancy proposals that sound good but produce little. We focus on outcomes.

Theorists: we don’t pitch theoretical frameworks and concepts, although we are versed in many. We’re more inclined to roll up our sleeves and do the work.

Vague: Those folks who say plenty in a meeting but leave you wondering: what did you just say? That’s not us.

Time-wasters: Our time, like yours, is valuable. We are active entrepreneurs and citizens seeking to make an impact. We won't waste your time or ours.


About our Founders

Rick Lewis - Design

Rick is focused on creating designs that tell a story. He is passionate that maintaining a balance between commercial work, self-initiated explorations and teaching is what fuels new ideas, keeps a focus on goals and inspires others on how design makes our built environment a better place.

Rick’s clients like the simplicity of his work. He thinks the removal of unnecessary elements or noise and reducing a design to one clear idea was influenced by his time living and working at Philips in the Netherlands. Now, in today’s world of everything digital and often overly complex, reducing a design to its essence is even more important.

Working for large classic design firms like Frog Design and IDEO was exciting because of the wide-variety of projects. He recalls explaining the design of a peanut shaped remote to the TiVo Board of Directors who wanted to understand why it was so different and why should they manufacture it; the TiVo remote has become an icon.

Being in Silicon Valley for over 20 years Rick has seen the transition from hardware and software being two separate design camps to today where an integrated design strategy is paramount to the success of a company. When all the elements are the same – cost, distribution, technology for example – design communicates the “why” people need or want something and how it is used.

Working for “the big names in design” with their multi-industry cross-disciplinary approach became the backbone of Rick’s own design studio he started with his wife, a graphic designer, in 2002.

Many of Rick’s seven02 design projects routinely revolve around connected devices; a medical diagnostic device for SRI International, a bike tracking system for a start-up out of the Verizon Innovation Lab, or private cloud Dropbox-like appliances for Connected Data, to name a few.

Rick’s experimental design driven projects have lead to realized products. His “One or a Bunch” vases have been sold in retail including the MoMA in NYC. The patented “Lily” pad, a connected office desk accessory, is the first of several designs licensed to Doug Mockett & Company.

As a teacher of design at CCA (California College of the Arts), Stanford University and The Design Academy (Eindhoven) he has been leading an effort to help students develop their own design voice and to communicate the value of their ideas to non- designers.

Rick received his MFA from Cranbrook Academy of Art and BS in Industrial Design from the University of the Arts (Philadelphia).

Paul Golding - AI

Paul has only ever worked on “what comes next.” Besides deep technical know-how that has earned him 25 patents across a wide range of fields, including AI, he has helped set-up innovation labs for the likes of Motorola, O2 UK, Acision, McLaren Applied Technologies, Navteq, Telefonica, Art.com Inc and Prosper Inc. He has also met with Sergey Brin to discuss design vectors for Google Glass based upon his expertise in computational saliency (teaching computers where to look).

Most recently he invented a computer vision system to accelerate loan applications for Prosper Inc, a major fintech pioneer. His system outperformed Google Vision and the leading finance-document solution. He has also designed blockchain protocols for online lending.

Whist working as a chip designer, Paul invented a novel machine-learning computation technique to remove interference from cellphones. The method became has since been used in trillions of calls. His pioneering work was recognized by the US gov who awarded Paul a self-sponsored “Einstein” visa in 2011. Paul now lives and works in Silicon Valley, which is where he met Rick.

Paul foresaw the mobile apps revolution and founded Europe's first mobile software company where he built the world’s first mobile email solution called Xsonic.

He has been Chief Architect, CTO, Chief Scientist and various senior tech/product roles in the UK, USA, Hong Kong, and Dubai.

He has helped transform some of the world’s best brands by helping them to become technology companies. He is a sought-after technology and product visionary hired by CxOs.

Paul has a first-class honours in Electronic Engineering and was awarded the coveted IEE Prize and Von Nostrand Reinhold prize for innovation excellence. He did his post-grad research in Virtual Reality at the prestigious University of Southampton’s Mobile Multimedia Lab.

His first book “Next Generation Wireless Applications (2004)” (600 pages) was the original mobile apps “Bible” and has been widely used in universities and Fortune-500 corps. His next book, “Connected Services (2011)” has been read by CxOs in all of the major mobile carriers.

Paul was a mentor in the Springboard incubator program in conjunction with University of Cambridge and has guest-lectured at the University of Oxford.

Paul has three kids, all of whom are/were “custom schooled” using a combination of home-learning, hands-on projects and online learning (at the innovative Stanford Online High School). Paul has also created a foundation to research computational creativity, or how AI can make us more creative.